Brand Creation: A Step-by-Step Guide with 25+ Practical Tools for Provoking, Selling, and Impacting (Spanish Edition) Using Psychology to Create Powerful Brands (Full Color) (Spanish Edition)

The first step-by-step branding guide. With over 25 practical methodologies to innovate, design, and create successful brands, you will find: The first practical step-by-step branding methodology guide to create your own marketing and branding plan and manage your brand professionally. +25 innovation and strategy tools to complete through 5 key stages: consumer, competitive strength, brand platform, identity, and activation. Real examples of each phase. Straightforward and to the point. From me to you. The answer to what a brand is for and a review of all the key branding concepts. Strategies, actions, and new ideas to implement in your launches, projects, personal or commercial brand to earn more money. How to create an amazing brand without a budget, thanks to branding secrets and professional strategy. Detailed drawings and diagrams, Comic Sans typography, and the phrase "a brand is not a logo" are also included. The tools that I have applied to over 100 major clients, both national and international, over 8 years. "The branding book that will put an end to branding agencies. Pure provocation, pure power, pure strategy. A must for entrepreneurs, marketing teams, and creatives." If you judged this book by its cover, we're off to a good start. If you're reading this to see how it will benefit you -status, freedom, and obviously money- then we're on the right track. That's exactly why it was created. Lesson one learned: your customer is selfish and does everything for their own benefit, consciously or unconsciously. They either care about you or push you away. The environment is radical. Today, only the bravest, most authentic, and most accurate brands will continue in the game. Are you ready to create your brand? All the power of branding turned into a method. ABOUT THE AUTHOR: Carolina Kairos is the CEO & Head of Strategy at Padawan®. She is the creator of THE BRANDING METHOD™ methodology and Talent Branding Design™. In over 8 years in the branding world, she has worked on brand projects for companies such as Coca-Cola, Cepsa, Carls Jr, Tony Roma's, Vodafone, Thyssen Museum, and Iberia, among others. Every year, she participates in the launch of over 20 startups and entrepreneur projects. She is a certified mentor in strategy and entrepreneurship for programs with entities like Banco Santander and is an active part of the Startup ecosystem. BRAND WITH FIRE · PROVOKE · PLAY

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